There’s no doubt the Middle East is a global business hub that attracts hundreds of businesses and entrepreneurs, providing them with the incentives and the facilities required to establish a successful franchise. The UAE, Saudi Arabia, Qatar, etc. are some of the top countries for business franchises in the world. Why? Well, they provide entrepreneurs and business owners with lucrative tax breaks, a level playing field for franchise development, and ensure that they retain the ownership of their businesses. These countries have top-notch facilities and offer prime locations where franchises can thrive.
In light of this, we’re going to lay out a step-by-step process of what you should do if you’re planning to launch a franchise business in the Middle East. So without further ado, let’s dive right in.
Focus on Brand Adaptability
One of the first things you need to consider before anything else is cultural sensitivity. You may already have a successful business in the UK, however, it’s important to keep in mind that the things that work in your country may not necessarily work in Middle Eastern countries such as the UAE and Saudi Arabia. This is why it is necessary to re-evaluate your brand identity and implement marketing strategies that reflect the needs and desires of the local people. You’ll need to change the way you market your products or services and align them with the cultural values and preferences of the local consumers.
Make Sure You Get The Necessary Licenses
Depending on where in the Middle East you’re planning to open a franchise, you’ll need to apply and secure the necessary documentation and business licenses. For example, if you wish to open a franchise in UAE, you’ll need to acquire a trade license to operate in both the mainland and its free trade zones. However, you’ll also need to determine what kind of trade license you need, which primarily depends on the nature of your business. In addition, you’ll have to factor in things such as the number of specialists you’ll require to open the franchise, your stakeholders, etc.
Moreover, should you decide to open a franchise on the mainland, you’ll need to get a local sponsor and may not necessarily own 100% of the business. On the other hand, if you decide to do business in the country’s free trade zones, you’ll retain complete ownership.
Create a Solid Franchise Agreement
When expanding British franchises to Middle East, you need to first develop an airtight franchise contract, after you get your trading license. You need to carefully work out the details and form an agreement between yourself and the franchisee. Some of the most important elements that will be included in this agreement can be:
- The cost of the franchise.
- Detailed quality control instructions.
- Terms of agreement that cover demands and obligations.
- Choosing the location (mainland or free trade zones)
- Conflict resolution.
- Profit sharing and percentages.
- Liability limitations and restraint.
- Intellectual property rights.
Powerful Reasons Why You Should Open a Franchise in the Middle East
Owing to continuous Middle East franchise territory growth, there are a slew of reasons why you should consider expanding your franchise to the region. Some of them include:
- A consistently growing economy.
- Diverse culture and inclination towards buying goods and services from big brands.
- Immense business and operational support.
- Lucrative tax breaks.
- Modernisation and propelling brand awareness.
- Better disposable income and the capacity to buy.
- Very low-risk exposure compared to many other countries such as the US and Canada.
- Very quick and simple process to start the franchise.
If you’re planning on expanding your business in the Middle East, The One World can provide you with the necessary expertise and documentation required to make the process for taking UK franchise brands international easy and smooth. With our global network and resources, we can help you connect with potential stakeholders and businesses in different parts of the Middle East. In addition, we have a diverse and robust team of specialists that can help develop viable fundraising strategies you’ll need to accumulate the funds to fuel your expansion.
Start your business venture with OneWorld.