When it comes to realising a UK franchise opportunity, it is very important to first start a comprehensive risk evaluation process. Sure, while franchising is considered a relatively safer option compared to establishing a business from scratch, don’t think that it won’t come with its own set of challenges and risks. This is why you must refrain from taking a leap of faith and instead conduct thorough due diligence on the market you want to operate in, consult your legal team and financial advisors, and analyze the cost-to-benefit analysis to make a more realistic and actionable decision. In light of this, we’re going to talk about some of the most vital risks and factors involved with franchising and what you can do to mitigate them.
Consider the Region the Franchisor is Operating In
One of the most important things to consider is the location chosen by the franchisor. Franchising heavily depends on a commanding and accessible presence. There’s no use in selling goods or services in a region where there is little to no demand. You have to analyze the concentration of the target demographic. So, if the franchisor is selling their products from locations that don’t see a lot of traffic in an attempt to reduce their rent costs or lease payments, you need to rethink your strategy and plan for long-term profitability.
Invest in Prolonged Profitability Instead of Seasonal Success
A business that only works for half a year or operates on a seasonal basis will only succeed in generating inconsistent profit margins. Consider a lawn mowing business for example. While it may generate decent profit during summer, business in winter would be slow to non-existent. While there are businesses that do earn very high profit margins being seasonal entities, it just isn’t a risk worth taking. Instead, focus on finding a franchisor that has a good profitability margin throughout the year for long-term success.
Does the Franchisor Plan to Expand?
It is equally important to consider whether the franchisor has long-term goals and wants to aggressively expand within a realised timeframe. Inquire whether they are planning to open new franchises in your area or other regions throughout the city, or do they plan to take it slow and steady. You have to gauge whether they have the necessary finances to expand their presence. You need to look at their social media to get a sense of the demand for their products. If they’ve been operating for a handful of years and only have 1-2 franchises and have been planning to expand for a long while now, you should probably reconsider investing in such a company.
Last but not least, you need to have a look at the franchisor’s conflict management initiatives. Understand that investing in a UK franchise may come with a long-term commitment (6-10 years). During this time, conflicts are bound to happen. And if things get out of hand, remember that you’re not an employee, you’re part owner of the brand, so you can’t just quit and leave. You have a lot vested in the business. This is why it can be risky to jump into the waters without knowing you can swim to shore. The solution, deal with any potential conflict management issues honestly and courteously.
Tips to Recognise the Right Franchisor
Brand Reputation and Loyalty
This can be an excellent indicator of the franchisor’s commitment to their customers and quality. Do some research and go on credible review sites to read different customer reviews and testimonials to get a good sense of the business.
Automation and Innovation
This is another big plus! Ensure that you’re joining a corporation that works with the latest technological resources for more streamlined workflow and productivity management.
Excellent Marketing and Support
A franchisor with a strong marketing campaign and employee support system can also guarantee better performance, minimising failure. At One World, we can help you onboard industry-professional marketers and legal experts to boost your administrative functions.
In all, if you’re considering investing in a lucrative franchise business with the ambition of longer-term financial projections, One World can help you find suitable and successful franchisors in the UK. We can help you develop important funding strategies and find the right people to help kickstart your franchise.
Start your business venture with OneWorld!