The Real Pizza Company

The Real Pizza Company

The Real Pizza Company was founded in 2012 with our passion for real wood-fired pizza and to bring something better to the market than the generic pizza delivery offerings of our cloned competition.

Our first unit was one of the first wood-fired pizza trucks in the UK and proved so popular that we opened our first store in Copthorne, Crawley in 2014 due to the burgeoning demand. Since then, we haven’t looked back. Stores in other locations quickly followed as our loyal customer-base grew.  In customer-satisfaction surveys we now consistently outrank familiar players such as Dominos, Papa John’s and Pizza Hut.

The Real Pizza Company offer exciting franchise opportunities with several points of difference.

For our authentic, wood-fired pizza model, we use the finest ingredients, the core of which are sourced directly from Italy, and artisanal preparation to deliver the best tasting pizzas to our customers.  Matched with a focus on best service we create a bond with our customers who, once they have tried our pizzas, come back again and again.

We know this works because in each of our locations we go head-to-head with the clone, conveyor belt, pizza shops and we take sales off them in each location of on average over £11,000 per week.  With our flexible site selection maximising potential in favour of expensive ‘show-case’ locations, we leave maximum room for profit and keep The Real Pizza Company cost overheads amongst the lowest in the sector, with demonstrable EBITDA over 20%.


Available Location:

Opportunities available across England

Business Type:


Resale Opportunities:


Total Investment/Asking Price:


Financial Information

Franchise Joining Fee: £15,000 + VAT
Territory: Approximately 40,000 households
Turnkey package of training, equipment, marketing, initial stocks, etc.: From £59,300 + VAT
Other building/preparation costs: From £15,000


We are looking for people who share our approach and are themselves looking for an opportunity that they are unlikely to find elsewhere; a launch which aims to keep cost under control, extensive in-depth training built in to prepare you for your store, low onward royalty overheads but plenty of support nonetheless. We can also guarantee you access to expansion territory so that you can build a portfolio business.

Contact us